Sep 13
11
Paid Organic Social Content Distribution Unravelled
Can you say your website’s content earns enough socially driven traffic, KPI/CPA conversion, critical social signals, inbound links, focused likes and follows? The answer for many marketers, even after massive investments in social media and creating excellent content is a resounding NO! There’s a reason for that. An ever increasing percentage of the organic social media page is actually paid inclusion. It looks organic, but is actually paid.
Social media distribution in Facebook, LinkedIn and Twitter, used to be mostly free. Content placed on your walls and feeds was seen and rebroadcast by many people without marketers needing to pay a dime. Now revenue-hungry social platforms have learned to monetize the distribution of “organic” content to the benefit of their shareholders. In many cases users who have already liked your page don’t see your posts! It’s a stark reality, but marketers must pay-to-play using “ad” units the tightly mimic previously free organic units.
The good news is that it’s relatively inexpensive to “re-enable” organic features to dominate. No matter how successful your content strategy is, it’s only touching a small percentage of highly interested users that are incredibly willing to engage. This must attend session will leave you with crucial information to:
- Drive targeted & scalable social psychographic traffic to content that converts
- Generate authentic social signals from real users of good authority
- Earn real links from sites with good domain authority
- Insulate our sites from harsh search engine algorithm updates
- Amplify PR distribution to journalists, bloggers, and a myriad focused media-role users
Moderator:
, Director of Marketing, Onestop
Speaker:
, Founder & Evangelist, aimClear
Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.
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